SEO, or search engine optimization is a relatively new business, which means there are a lot of folks jumping into the game when they have no experience, or credentials to really offer a competent service.  Add on to this fact that we still have record unemployment and you have a recipe for disaster.  An SEO [...]

SEO, or Search Engine Optimization is easy right?  Sure, just change some meta data, sprinkle a few key words here and there and presto, instant results on page one of Google.  Five years ago, you could get away with this type of effort and do well on any of the major search engines.  Given that [...]

Having an SEO strategy is important, however, it’s equally as important to deploy the SEO strategy across your entire company. After all you always accomplish more if multiple people are working toward the same goal. Remember that educating people is important, the more people within your company that understand SEO, it’s benefits and your goals [...]

I often get asked if it is important to put your website in local languages and second what that does for optimization.  First lets tackle the question of internationalization of your site. Today, most marketing departments, even those with large multi-nationals are running with 1 and 2 people to handle everything, campaigns, branding, social media [...]