Do Paid Ads Work?

It costs about $500,000 to open a Planet Fitness and you need $1.5 million in assets. Too expensive? A Dunkin Donuts will set you back around $400,000 and that doesn’t count the real estate.
If these costs are way out of line but you still want to invest in a franchise, investing in an SEO franchise [...]

With continued economic uncertainty, we are still seeing alot of very unscrupulous people jumping into the “SEO Arena”.  Every person who has lost a job seems to becoming SEO experts at the expense of clients.  SEO, or Organic Search Engine Optimization is a skill that takes years to learn and do well and takes continued [...]

I must say I’m pretty impressed by Google’s new Image Search. There are a number of new features that are pretty cool. Google Image search now features instant scrolling. What this means is that instead of looking at a static image and then clicking a link to get to a new page users can now [...]

When I first logged onto Facebook, I was not a big fan. All those “Friends” from high school are not really friends but acquaintances. However, Facebook has a page rank of 10, and for that reason alone, Facebook matters. Just recently, Facebook  announced that the social networking site has passed 500 million users. Six years after Facebook launched, [...]

Page Rank is a rank assigned to each and every web page by Google. This rank is based on several criteria and it is an important measure of a websites success.
Page rank is an important metric. According to Google (from Wikipedia):
“PageRank reflects our view of the importance of web pages by considering more than 500 [...]

In Google, search the term “Oil Spill” and many other similar phrases and in the top PPC section you will find a link to a BP landing page titled Gulf Of Mexico Response.
Where many companies use PPC search terms as a way to gain new clients and leads, BP is utilizing a [...]

The introduction of Google’s New SearchWiki now allows you to customize your search by ranking content, anyone signed into a Google account automatically has use of this feature. What this all means is that Google now allows users to edit the results they see in a search engine results page by adding [...]

Running PPC (pay per click) campaigns used to be relatively simple. There were only a few variables that the user had control of; price, copy, and where the user would be directed when they clicked on an ad. Today, effectively managing pay-per-click campaigns is a full time job requiring a great [...]

In the last few months we have been busy continually evoloving our SEM and SEO marketing techniques. Google and other search engines constantly evolve their ranking techniques. But their criteria will always be based on delivering relevant results to their clients. What this means to you is that to increase your ranking, you [...]

This past weekend my brother and I took our annual pilgrimage to Bangor, Maine to watch the Kenduskeag canoe race. http://www.kenduskeagstreamcanoerace.com/. As you enter the State of Maine you are greeted with the slogan “Maine, the Way Life Should Be”. One thinks, this must be an idyllic place to live [...]

“Key Word Buys”
Last month we talked about the importance of Google in helping prospects find your company. In addition to the optimization of certain key words, you may also want to augment this with paid key word ads. These ads appear on the right hand column of most search engines when a phrase or [...]

I met with one of my established clients today and the subject of keeping the website fresh, new and interesting came up again. Unlike many companies, this client is concerned about not only keeping their site up to date but also refreshing and interesting. Fortunately, the company has an industry expert [...]