With all of the focus on “Inbound Marketing” Marketers seem to have forgotten that outbound marketing is still an important part of the marketing mix. And, with all of the focus put on the web, there are several outbound marketing activities that you can focus on that can help your company get ahead of [...]

Page Rank is a rank assigned to each and every web page by Google. This rank is based on several criteria and it is an important measure of a websites success.
Page rank is an important metric. According to Google (from Wikipedia):
“PageRank reflects our view of the importance of web pages by considering more [...]

This past weekend my brother and I took our annual pilgrimage to Bangor, Maine to watch the Kenduskeag canoe race. http://www.kenduskeagstreamcanoerace.com/. As you enter the State of Maine you are greeted with the slogan “Maine, the Way Life Should Be”. One thinks, this must be an idyllic place to [...]

Include Marketing in Your Strategic Plan
For many New Hampshire companies, the third and fourth quarters of the fiscal year are often the busiest. This is also the time that many companies start to increase their marketing spend. For most, it represents a list of tasks; a tradeshow or seminar [...]