In this tough economy, the competition can be brutal.  How do  you continue to grow in a highly competitive market?  We have found a number of tools that help us keep ahead of the competition.  One of them is Lead Lander.  Lead Lander is essentially a reverse IP look up.  It allows users to see [...]

Adding relevant links to your website is an important part of good organic SEO. Unfortunately, many “SEO Companies” will buy links or add links to that do not help your overall web ranking. In fact, in the past year, we have seen many companies be banned from Google because their SEO company was [...]

We work with alot of companies in all different industries. Regardless of the size of the company, small, startup, or large organization we often hear that “SEO is managed internally”  In 15 years of technology marketing, I have yet to find an organization that has done even a so so job on SEO. Why? Typically, [...]

I often get asked if it is important to put your website in local languages and second what that does for optimization.  First lets tackle the question of internationalization of your site. Today, most marketing departments, even those with large multi-nationals are running with 1 and 2 people to handle everything, campaigns, branding, social media [...]

The importance of web site navigation

I must say I’m pretty impressed by Google’s new Image Search. There are a number of new features that are pretty cool. Google Image search now features instant scrolling. What this means is that instead of looking at a static image and then clicking a link to get to a new page users can now [...]

When I first logged onto Facebook, I was not a big fan. All those “Friends” from high school are not really friends but acquaintances. However, Facebook has a page rank of 10, and for that reason alone, Facebook matters. Just recently, Facebook  announced that the social networking site has passed 500 million users. Six years after Facebook launched, [...]

Although Facebook started as a place for college students and younger, it has grown up a lot in the last few years and is now a network for everybody. In 2009 the fastest growing demographic on facebook was aged 55 and over, growing by 922%. The largest overall demographic was ages [...]

It’s fair to say that facebook and social media in general have become a part of most people’s daily lives. The popularity of these social networking sites especially facebook is growing daily. With the number of users on facebook reaching over 400 million more than half of them use it on [...]

As companies continue to put more resources into developing social media, tracking all of those tweets, blog postings, videos and photos can be difficult. As a solution, we have been working on developing a number of social media news rooms. These “News rooms” give clients the ability to keep [...]