With continued economic uncertainty, we are still seeing alot of very unscrupulous people jumping into the “SEO Arena”.  Every person who has lost a job seems to becoming SEO experts at the expense of clients.  SEO, or Organic Search Engine Optimization is a skill that takes years to learn and do well and takes continued [...]

Often when you are searching for a particular product or service you will come up with a search with in a search. Known as “Teleporting” this feature is reserved for larger companies such as kitchen Aid. For Google, this search within a search helps consumers find what they are looking for faster and more efficiently. [...]

Twitter doesn’t like to think of itself as a social media company like Faceook or LinkedIn but instead perceives itself as an information provider. In reality, it spans both sectors but risks falling in between unless it continues to evolve its own niche, something it’s attempting to do with an impending series of major changes.
Defining [...]

In this tough economy, the competition can be brutal.  How do  you continue to grow in a highly competitive market?  We have found a number of tools that help us keep ahead of the competition.  One of them is Lead Lander.  Lead Lander is essentially a reverse IP look up.  It allows users to see [...]

Adding relevant links to your website is an important part of good organic SEO. Unfortunately, many “SEO Companies” will buy links or add links to that do not help your overall web ranking. In fact, in the past year, we have seen many companies be banned from Google because their SEO company was [...]

We work with alot of companies in all different industries. Regardless of the size of the company, small, startup, or large organization we often hear that “SEO is managed internally”  In 15 years of technology marketing, I have yet to find an organization that has done even a so so job on SEO. Why? Typically, [...]

I often get asked if it is important to put your website in local languages and second what that does for optimization.  First lets tackle the question of internationalization of your site. Today, most marketing departments, even those with large multi-nationals are running with 1 and 2 people to handle everything, campaigns, branding, social media [...]

The importance of web site navigation

I must say I’m pretty impressed by Google’s new Image Search. There are a number of new features that are pretty cool. Google Image search now features instant scrolling. What this means is that instead of looking at a static image and then clicking a link to get to a new page users can now [...]

In Google, search the term “Oil Spill” and many other similar phrases and in the top PPC section you will find a link to a BP landing page titled Gulf Of Mexico Response.
Where many companies use PPC search terms as a way to gain new clients and leads, BP is utilizing a [...]

Running PPC (pay per click) campaigns used to be relatively simple. There were only a few variables that the user had control of; price, copy, and where the user would be directed when they clicked on an ad. Today, effectively managing pay-per-click campaigns is a full time job requiring a great [...]

In the last few months we have been busy continually evoloving our SEM and SEO marketing techniques. Google and other search engines constantly evolve their ranking techniques. But their criteria will always be based on delivering relevant results to their clients. What this means to you is that to increase [...]

“Key Word Buys”
Last month we talked about the importance of Google in helping prospects find your company. In addition to the optimization of certain key words, you may also want to augment this with paid key word ads. These ads appear on the right hand column of most search [...]