Do Paid Ads Work?

New Hampshire marketing is a different animal than marketing in many other states. First, we have hundreds of highly sophisticated technical software and electronics firm that have very specific B-to-B marketing needs. Many are startups and, as such, they have lots of money and an incredible product, but they don’t have any idea how to [...]

You hired a low-cost SEO strategist or low-rent charge-by-the-keyword SEO consultancy because you had neither the time nor the inclination to figure out what search engine optimization is all about. Your NH SEO “expert” chose keywords and sprinkled them throughout your site. You also heard something mentioned about meta tags and back links. But as [...]

Should you hire an SEO expert in your organization? Call us biased, but we know you can’t do great, results-driven SEO with one or two people working on it in your company.  Even if you hire the number of people and buy the right software it takes to do the work right, you’re likely to [...]

SEO, or search engine optimization is a relatively new business, which means there are a lot of folks jumping into the game when they have no experience, or credentials to really offer a competent service.  Add on to this fact that we still have record unemployment and you have a recipe for disaster.  An SEO [...]

When will “best” web design sites get the message that a site without SEO is akin to having a well-designed car with no engine, or a plane with no wings?
Webneel.com just posted what they call 25 beautiful website design examples for your inspiration. But only four out of the 25 “beautiful websites” had enough [...]

Years ago we had a lot of main stay PR clients.  At that time search didn’t exist and social media was just born.  We were spending a lot of time doing media pitches on relevant topics and stories.  It was time consuming and success was often hit or miss.  Advance forward 5 years and public [...]

Contrary to popular opinion, TV and radio advertising are not dead. But buying radio or TV without a really good SEO effort to go with is a good way to waste money while helping your competition. Consider this scenario.
ABC solar company moves into an area and starts advertising like crazy on the radio. They say [...]

SEO, or Search Engine Optimization is easy right?  Sure, just change some meta data, sprinkle a few key words here and there and presto, instant results on page one of Google.  Five years ago, you could get away with this type of effort and do well on any of the major search engines.  Given that [...]

We often get asked about directories and directory listings.  Directories are essentially huge online phone books.  They are important for search for several reasons.  First, they allow your content to be found in places that are highly searched.  Second, correctly done, directory listings create a valuable link back to your website.  What is a valuable [...]

If you are like most website owners or marketing managers, trying to maintain your website is a gargantuan task.  Just keeping up with product updates or updating the site with the latest trade show information can be challenging. But, in an increasingly competitive world of search, you need to do more, much more particularly in [...]

Having an SEO strategy is important, however, it’s equally as important to deploy the SEO strategy across your entire company. After all you always accomplish more if multiple people are working toward the same goal. Remember that educating people is important, the more people within your company that understand SEO, it’s benefits and your goals [...]

It is amazing. Since the down turn in 2008, every company and living breathing soul is claiming to do SEO or Search Engine Optimization. I am sure there are some well intentioned folks in the industry, but in 6 years of doing search, I can count on one hand the number of companies that can [...]

SEO consultancy is a broad term that is thrown around by alot of people that are not qualied to be optimizing anything. In a world with 9, 15 and 20 % unemployment there are lots of people picking up books on SEO consulting and trying to pitch there services to those willing to listen. [...]

No surprise, Google is changing its algorithm again to give users better results. This is just another change that impacts SEO and is one of the reasons that it is important to hire a trusted partner in your search efforts. Even as an SEO Company with hundreds of clients, it is difficult to stay [...]