In this tough economy, the competition can be brutal.  How do  you continue to grow in a highly competitive market?  We have found a number of tools that help us keep ahead of the competition.  One of them is Lead Lander.  Lead Lander is essentially a reverse IP look up.  It allows users to see [...]

Adding relevant links to your website is an important part of good organic SEO. Unfortunately, many “SEO Companies” will buy links or add links to that do not help your overall web ranking. In fact, in the past year, we have seen many companies be banned from Google because their SEO company was [...]

We work with alot of companies in all different industries. Regardless of the size of the company, small, startup, or large organization we often hear that “SEO is managed internally”  In 15 years of technology marketing, I have yet to find an organization that has done even a so so job on SEO. Why? Typically, [...]

I often get asked if it is important to put your website in local languages and second what that does for optimization.  First lets tackle the question of internationalization of your site. Today, most marketing departments, even those with large multi-nationals are running with 1 and 2 people to handle everything, campaigns, branding, social media [...]

The importance of web site navigation

I must say I’m pretty impressed by Google’s new Image Search. There are a number of new features that are pretty cool. Google Image search now features instant scrolling. What this means is that instead of looking at a static image and then clicking a link to get to a new page users can now [...]

In Google, search the term “Oil Spill” and many other similar phrases and in the top PPC section you will find a link to a BP landing page titled Gulf Of Mexico Response.
Where many companies use PPC search terms as a way to gain new clients and leads, BP is utilizing a [...]

We have been working with a new company, Pipeline Wireless. They came to us from one of our trusted friends. They are a medium sized start-up focused on local wireless access. A few months ago, we started a full public relations program for them that includes writing press releases, [...]

Include Marketing in Your Strategic Plan
For many New Hampshire companies, the third and fourth quarters of the fiscal year are often the busiest. This is also the time that many companies start to increase their marketing spend. For most, it represents a list of tasks; a tradeshow or seminar [...]