If you are smart, you are looking at your Google Analytics at least on a weekly basis. Recently, Google has added a new feature called “Google In-Page Analytics”  The “In-Page” analytics gives users a visual depiction of their website and where traffic is being driven.  For those of us that are more visual, this is [...]

With continued economic uncertainty, we are still seeing alot of very unscrupulous people jumping into the “SEO Arena”.  Every person who has lost a job seems to becoming SEO experts at the expense of clients.  SEO, or Organic Search Engine Optimization is a skill that takes years to learn and do well and takes continued [...]

Twitter doesn’t like to think of itself as a social media company like Faceook or LinkedIn but instead perceives itself as an information provider. In reality, it spans both sectors but risks falling in between unless it continues to evolve its own niche, something it’s attempting to do with an impending series of major changes.
Defining [...]

In this tough economy, the competition can be brutal.  How do  you continue to grow in a highly competitive market?  We have found a number of tools that help us keep ahead of the competition.  One of them is Lead Lander.  Lead Lander is essentially a reverse IP look up.  It allows users to see [...]

Adding relevant links to your website is an important part of good organic SEO. Unfortunately, many “SEO Companies” will buy links or add links to that do not help your overall web ranking. In fact, in the past year, we have seen many companies be banned from Google because their SEO company was [...]

One of the most overlooked aspects of running a PPC (Pay Per Click) campaign is the effective use of the “Content Network“.  The content network is essentially a catalog of websites that allow Google to advertise on them.  Traditionally the problem with using the content network is that your ads show up on personal blogs [...]

We work with alot of companies in all different industries. Regardless of the size of the company, small, startup, or large organization we often hear that “SEO is managed internally”  In 15 years of technology marketing, I have yet to find an organization that has done even a so so job on SEO. Why? Typically, [...]

I often get asked if it is important to put your website in local languages and second what that does for optimization.  First lets tackle the question of internationalization of your site. Today, most marketing departments, even those with large multi-nationals are running with 1 and 2 people to handle everything, campaigns, branding, social media [...]

The importance of web site navigation

I must say I’m pretty impressed by Google’s new Image Search. There are a number of new features that are pretty cool. Google Image search now features instant scrolling. What this means is that instead of looking at a static image and then clicking a link to get to a new page users can now [...]

This past weekend my brother and I took our annual pilgrimage to Bangor, Maine to watch the Kenduskeag canoe race. http://www.kenduskeagstreamcanoerace.com/. As you enter the State of Maine you are greeted with the slogan “Maine, the Way Life Should Be”. One thinks, this must be an idyllic place to [...]

Include Marketing in Your Strategic Plan
For many New Hampshire companies, the third and fourth quarters of the fiscal year are often the busiest. This is also the time that many companies start to increase their marketing spend. For most, it represents a list of tasks; a tradeshow or seminar [...]