Having an SEO strategy is important, however, it’s equally as important to deploy the SEO strategy across your entire company. After all you always accomplish more if multiple people are working toward the same goal. Remember that educating people is important, the more people within your company that understand SEO, it’s benefits and your goals [...]

One of the first things most people will do when researching a company is visit their website, this means that today web design and development is a very important marketing tool. When developing a website you want to keep in mind why you need a website and what your goals are once your site is [...]

BlackBerry, once considered by many as the standard in durability and survivability in the mobile phone market place. Internally, we code named it the AK-47 of phones. You could drop it, kick it and abuse the heck out of it and it just worked. But, BlackBerry, like the AK-47 hasn’t kept up [...]

No surprise, Google is changing its algorithm again to give users better results. This is just another change that impacts SEO and is one of the reasons that it is important to hire a trusted partner in your search efforts. Even as an SEO Company with hundreds of clients, it is difficult to stay [...]

If you are like most working people, keeping up with all the changes on Google, Yahoo and Bing can be daunting, even if you work in the industry. With so much content being developed, it is no wonder that many of the searches on Google are serving up garbage. For popular searches you [...]

If you are smart, you are looking at your Google Analytics at least on a weekly basis. Recently, Google has added a new feature called “Google In-Page Analytics”  The “In-Page” analytics gives users a visual depiction of their website and where traffic is being driven.  For those of us that are more visual, this is [...]

In this tough economy, the competition can be brutal.  How do  you continue to grow in a highly competitive market?  We have found a number of tools that help us keep ahead of the competition.  One of them is Lead Lander.  Lead Lander is essentially a reverse IP look up.  It allows users to see [...]

Adding relevant links to your website is an important part of good organic SEO. Unfortunately, many “SEO Companies” will buy links or add links to that do not help your overall web ranking. In fact, in the past year, we have seen many companies be banned from Google because their SEO company was [...]

We work with alot of companies in all different industries. Regardless of the size of the company, small, startup, or large organization we often hear that “SEO is managed internally”  In 15 years of technology marketing, I have yet to find an organization that has done even a so so job on SEO. Why? Typically, [...]

I often get asked if it is important to put your website in local languages and second what that does for optimization.  First lets tackle the question of internationalization of your site. Today, most marketing departments, even those with large multi-nationals are running with 1 and 2 people to handle everything, campaigns, branding, social media [...]

The importance of web site navigation

I must say I’m pretty impressed by Google’s new Image Search. There are a number of new features that are pretty cool. Google Image search now features instant scrolling. What this means is that instead of looking at a static image and then clicking a link to get to a new page users can now [...]

Well we added another website design client today to our roster. The client is in stealth mode, so we can’t mention the name of the client here. Kirk Communications is working with the client to develop their entire identity package including their corporate brand logo, collateral and their website.
Kirk [...]